INTEREST
The Top 10 Tips on Storytelling and Making an Impact
by
Dr. Clare Albright
All great communicators are great storytellers. Listeners are
more open to receiving when they hear the message delivered in a story
format - they can lower their walls and defenses because the message
is coming to them in a safe and indirect way. Wherever you want to
make an impact, tell a story!
1. Paint images with your words by describing things using
words related to the five senses.
"The day that my grandmother died the world looked like a barren
place to me. Everything looked brown and vacant."
2. Use concrete words from the physical world when speaking,
even when talking about invisible things.
For example, an audience would be more touched by the very real
image of 'crying' than the more abstract words 'mourn' or 'grieve.'
"I cried on and off for several months after my grandfather
passed away' versus, "I mourned and grieved for four months
when my grandfather passed away."
3. Create suspense by starting out with a provocative sentence
or a provocative question. Finish up by delivering the resolution
to your original provocative question.
For instance, "Do you know what the one thing is that all women
hate? Years ago, I met a female police officer who... And that's
how I learned that the one thing that all women hate is...."
4. Use words that 'sing.'
This would include words that inspire, words that imitate a sound,
words that paint a beautiful picture, etc. Become an investigator
on the prowl to find more words that have this kind of effect. Examples:
sanctuary, crescendo, seaside, etc.
5. Tell stories when extra emphasis is needed.
Your listeners will remember the story long after they remember
anything else that you may have shared.
6. Use scenes from movies to drive home a point that you
are trying to make.
For example, you could say, "When she found out how much credit
card debt I am in, I felt like the Wizard of Oz when they pulled
back the curtain and revealed the little old man."
7. Take note of which anecdotes have a powerful impact on
others.
Reuse these anecdotes whenever possible. This type of anecdote will
either move an audience to tears or move listeners enough to make
them talk about the anecdote later on with you. Why keep a valuable
tool in a drawer?
8. Limit the use of personal anecdotes when making a public
presentation.
If you use more than three or four stories about your own life,
your listeners may feel that you are taking more (their time, attention,
etc.) from them than you are giving to them.
9. Tell stories about the cute things that your children
and animals have done recently.
These anecdotes will brighten up your listeners' day and warm their
hearts!
10. Practice your storytelling skills on a daily basis.
People will feel nurtured, entertained, and supported by your effort
to become a good storyteller.
This
piece was written by Dr. Clare Albright, Clinical Psychologist
and Professional Coach. These 10 Tips are from, "85 Secrets
for Improving Your Communication Skills" by Dr. Clare Albright,
which can be downloaded for only $5.77 via
www.ImprovingYourCommunicationSkills.com.
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